The problem I solve
Marketing, communication, and strategy agencies increasingly see opportunities to use research to generate new revenue streams, support existing ones, and build their own authority. But they may not have the senior in-house expertise needed to shape those opportunities, design the right approach, oversee delivery, and translate the research into stronger decisions, client outcomes, and commercial value.
I provide flexible access to an experienced insights leader, helping agencies make research easier to sell, easier to deliver, and more valuable to their clients and to the agency itself.
When clients call me
Our work may begin with the project in front of you - a proposal, questionnaire, or report. It can develop into a broader partnership that strengthens how your agency sells, delivers, and uses research.
Hands-on Project Support
When a research opportunity needs sharper direction.
Not every project needs a full team, but every project deserves proper execution. I collaborate with your existing teams on questionnaire design, data analysis, data visualisation, storytelling, and report writing. It’s all the essentials of quantitative research without the agency overhead.
Strategic Partnership
When you want research to create commercial momentum
You're ready to move from occasional research projects to a repeatable capability with processes, skills, and commercial credibility. I collaborate with the leaders of the organization to turn research into a stronger agency offer.
HANDS-ON PROJECT SUPPORT
01 / Research proposal and methodology support
02 / Questionnaire review service
03 / Research analysis
04 / Report and executive summary writing
STRATEGIC PARTNERSHIP
01 / Research audit
02 / Thought leadership research
03 / Data Storytelling workshops
04 / Monthly expert office hours
05 / Templates and toolkits
Reach Out for Freelancing,
Consulting & Training Inquiries
How I work
My experience enables me to step in and support in different ways and meet organisations where they need help most. Here are some roles I have taken:
If there is a fit, you'll be in good hands.
With 13+ years of international experience across market research, insights, communication, and storytelling, I've always worked at the intersection of research and communication.
1
I know what agencies and brands need
I have held insights positions at research agencies (Kantar, Circana) and brands (Reckitt), and most recently was the Global Head of Insights & Impact at a food and health communications agency. I know how to buy, produce, and sell insights.
2
I can handle the very big and the very tiny
French raised in an Italian family, my career has taken me from the UK to Melbourne and Amsterdam. I had high-level cross-country responsibilities for brands like Unilever, Kraft-Heinz, and Asahi, as well as consulting small state-level businesses.
3
I keep a finger on the insights pulse
I go to and speak at conferences and enjoy hands-on consulting to stay close to the consumer and industry trends.